Agency: Wieden and Kennedy
Creative Director, Todd Waterbury. Art Director, Ting Ting Lee
Challenge: It was the year of the 80th anniversary of when Cole Haan introduced the penny loafer and they wanted to celebrate it in a big way.
Action: Drove strategic, integrated campaign for the 80th anniversary launch including print, outdoor, in-store, catalog and digital. Developed visionary campaign re-imagining the penny and classic penny loafer as a
modern symbol of charm and luck. Presented comprehensive vision to the CEO.