In-house, Senior Art Director.
Challenge: Once the new collection was launched, how do you show your customer how to wear it? Once a month, we wanted to showcase the top 20 looks that would show the customer how to put the pieces together, whether it was to update your wardrobe, a wear to work look , or a night out.
Solution: I built a strong studio team to execute these shots as well as worked closely with merchants and marketing teams to make sure we were aligned on the looks to message. The images were used for the Looks we love section of the site as well as emails.
Result: The top 20 looks were one of the highest click thru areas of our site and year over year there was a 30% growth for ecommerce sales.